Policies and Privacy
At Riff Raff Baby, we respect your privacy and are committed to keeping your personal information safe. This policy explains what we collect, how we use it, and what your rights are under Australian privacy laws.
1. WHAT WE COLLECT
We collect the info we need to provide you with great products and service, including:
• Your name, address, and email
• Payment details (handled securely by third-party providers)
• IP address, browser type, and device info when you visit our site
• Your marketing preferences and communication history
• Anything else you share when shopping with us or reaching out
We also gather non-personal data (like browsing activity) to improve our store.
2. HOW WE COLLECT YOUR INFO
We collect information when you:
• Buy something, sign up for an account, or subscribe to our emails
• Browse our website (cookies help us track activity)
• Use third-party services like payment providers or analytics tools
3. HOW WE USE YOUR INFO
We use your info to:
• Process your orders and deliver products
• Help with customer service inquiries
• Improve our website and services
• Send you marketing emails (only if you’ve opted in)
• Meet legal requirements
• Protect against retail fraud and chargebacks by verifying that your order details match your payment method through a secure third-party application
You can opt out of marketing emails anytime by clicking “unsubscribe” or contacting us.
4. WHO WE SHARE YOUR INFO WITH
We don’t sell or rent your details. However, we may share your info with:
• Third-party providers (like Shopify, payment processors, and shipping services) to get your order to you
• Authorities when required by law
• Potential buyers if our business changes hands
Some of these third-party providers may store your data overseas. By using our services, you agree to this.
5. THIRD-PARTY SERVICES
We use Shopify Inc. as our e-commerce platform, which securely stores your data. Learn more here: Shopify Privacy Policy. Other services, like payment gateways, have their own privacy policies. We recommend checking them out.
6. KEEPING YOUR INFO SAFE
We take security seriously. To protect your details, we:
• Use SSL encryption for transactions
• Limit access to your personal info
• Follow PCI-DSS standards for payment security
That said, no online system is 100% secure, so use our services at your own risk.
7. COOKIES & TRACKING
We use cookies and similar tools to:
• Improve your shopping experience
• Track website traffic
• Enable certain site features
You can manage cookies in your browser settings.
8. ACCESSING OR UPDATING YOUR INFO
You have the right to see or update your personal info.
Just contact us at:
Email: hello@riffraffbaby.com
Mail: Privacy Compliance Officer, Riff Raff Baby, 1 Tinning St, Brunswick VIC 3056
We’ll get back to you as soon as possible.
9. HOW LONG WE KEEP YOUR INFO
We keep your info as long as needed to provide our services or meet legal requirements.
10. AGE REQUIREMENTS
By using our site, you confirm you’re old enough to shop online in your region, or you have permission from a parent or guardian.
11. UPDATES TO THIS POLICY
We may update this policy from time to time. Any changes take effect as soon as we post them. If something major changes, we’ll let you know.
12. GET IN TOUCH
Got questions or concerns? Reach out to us at:
Privacy Compliance Officer
Riff Raff Baby
1 Tinning St, Brunswick VIC 3056
Email: hello@riffraffbaby.com
We take your privacy seriously and will do our best to help!
The Riff Raff Baby Pty Ltd mobile message service (the "Service") is operated by Riff Raff Baby Pty Ltd (“Riff Raff Baby Pty Ltd”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Riff Raff Baby Pty Ltd’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Riff Raff Baby Pty Ltd through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Riff Raff Baby Pty Ltd. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to Riff Raff or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Riff Raff Baby Pty Ltd mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, email hello@riffraffbaby.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Statement.
Our Commitment to Australian Consumer Law Compliance
At Riff Raff Baby, we are committed to doing the right thing by our customers — every time. That’s why we align our business with the requirements of the Australian Consumer Law (ACL) to ensure fair, safe, and transparent practices in everything we do.
Here’s what this means for you:
• Product Safety First: All our products are designed and tested to meet high safety standards.
• Accurate and Honest Promotions: We never overstate our products. All our advertising, packaging, and communications are clear, accurate, and never misleading.
• Fair Contracts and Terms: Whether you're buying a product or working with us, our contracts are fair and balanced.
• Clear Consumer Guarantees: We stand behind our products. If something isn’t right, you’re protected under the ACL — and we’ll make it right.
• Responsive Service: If you need to return a product or raise a concern, we will respond promptly, fairly, and in line with your rights.
• Trained Team and Partners: Our staff and representatives are trained in ACL requirements so that every interaction you have is handled with care and compliance.
If you ever have questions or concerns about your rights or our practices, we’re here to help. Because doing right by you isn’t just good business — it’s the law.
At Riff Raff, we are dedicated to delivering high-quality products and exceptional customer service.
Scope:
This policy applies to all customers who purchase or use Riff Raff products or services and wish to raise a concern or lodge a complaint.
Application of the Complaints Procedure
This procedure applies to any complaint raised by:
• Retail or online customers (domestic and international)
• Gift recipients or products purchased directly from Riff Raff (not second hand purchasers)
• Authorised representatives making a complaint on behalf of a customer
It covers concerns related to:
• Product quality, performance, durability or defects
• Shipping and delivery issues
• Safety concerns or product defects
• Misleading or inaccurate product descriptions
• Warranty claims
• Customer service experience
Definition of a Complaint
A complaint is any expression of dissatisfaction or concern raised by a consumer regarding Riff Raff goods or services.
Complaint Handling Principles
• Fairness: All complaints will be handled impartially and respectfully.
• Transparency: Clear, timely communication with customers.
• Timeliness: Resolutions provided within a reasonable timeframe.
• Confidentiality: Complaints handled in accordance with our Privacy Policy.
• Compliance: All complaint handling aligns with the ACL.
Expected Resolution Timelines
• Acknowledgement of complaint: within 2 business days
• Initial assessment and customer contact: within 4 business days
• Resolution or proposed solution: within 8 business days
• Complex cases: resolution may take up to 21 business days. Customers will be updated regularly during this time
If more time is needed, we will keep you informed of the delay, explain the reason and provide an estimated timeframe for resolution.
How to Lodge a Complaint
• Via our website form: https://au.riffraffbaby.com/pages/complaint-form
• Or by email: hello@riffraffbaby.com
Please include as much relevant information as possible - including your order number, product purchased, issue experienced, batch code on product and any supporting images or documents - to help us investigate and resolve your concern efficiently.
10th Birthday Mega Mates Giveaway - 13 May 2026
• Mega Mates Giveaway prize: One (1) Heritage Edition Mega Mate, delivered alongside the winner's qualifying order.
• Six (6) prizes available in total.Place an order of AUD $60 or more (after discount, excluding shipping) on our Australian store only between Wed 13 May 12:00am and Fri 15 May 11:59pm AEST.
• Six (6) winners will be drawn at random on Monday 18 May 2026.
• Winners will be contacted via the email address used at checkout.
• Upon being contacted, winners will be asked to provide their top three (3) character preferences. While every effort will be made to accommodate first preferences, due to the limited availability of Heritage Edition characters, first choice is not guaranteed.
• Winners' first names and the state they're from may be shared on our social channels.
• Prize is non-transferable, non-refundable, and cannot be exchanged for cash or store credit.
• Total prize pool valued at under AUD $10,000.
10th Birthday - 20% off storewide - 13 May 2026
• 20% off storewide promotion runs Wednesday 13 May – Friday 15 May 2026 (AEST)
• Discount applies automatically at checkout - no code required.
• No minimum spend.
• Discount applies to full-price products only and excludes: products already on sale or discounted, bundles, gift cards and shipping fees
• Cannot be used in conjunction with any other offer or discount code.
Mother's Day Giveaway 2026 - 1 May 2026
• Opens 12:00 AM AEST on Thursday 1 May 2026 and closes 11:59 PM AEST on Wednesday 7 May 2026.
• How to enter: On our giveaway post (Instagram, Facebook, or TikTok), tag a mum you admire and tell us why she deserves the voucher.
• We're picking 5 winners. Each winner gets a $200 AUD Prepaid VISA Gift Card.
• Prizes can't be swapped for cash or transferred to someone else.
• Our team will read every entry and pick the 5 we love most based on creativity, originality, and heart.
• Our decision is final.We'll announce the 5 winners on Friday 8 May 2026 by replying to your comment and sending you a DM on the platform you entered on. Winners have 7 days to get back to us - if we don't hear back, we'll pick someone else.
• Once you confirm your details, we'll send your VISA Gift Card by email or post within 14 days.
• This giveaway isn't sponsored or endorsed by Instagram, Facebook, or TikTok. We may disqualify entries that are offensive or break platform rules. Any details you share with us will only be used to run this giveaway.
Free Bedtime Book with every Sleep Toy - 23 April 2026
• Promotion runs 12:00am AEST Thursday 23 April 2026 to 11:59pm AEST Friday 24 April 2026
• One (1) free matching character Bedtime Book automatically added to cart with the purchase of any qualifying Sleep Toy - no code required.
• Free book is matched to the character of the Sleep Toy purchased
• Offer valid while stocks last
• Cannot be combined with other promotions or discount codes
• Riff Raff Baby reserves the right to substitute the free gift with an item of equal or greater value if required
• If a qualifying Sleep Toy is returned, the free Bedtime Book must also be returned to receive a full refund. Returns of the Sleep Toy without the accompanying book may result in a partial refund
• Free book is not redeemable for store credit
• Purchases made outside the promotional window will not qualify
25-40% off Big Besties - 24 March 2026
• Up to 40% off Big Bestie products, including core and limited edition characters.
• Discount applies to Big Bestie products only and cannot be combined with other offers or discount codes.
• Sale runs until further notice and may end at any time.
Free Rainbow Personalisation Colours - 12 March 2026
• This promotion is valid from March 12th to 15th 11:59PM AEDT
• Applies to all Sleep Toy products
• Rainbow limited-edition colours available on our au.riffraffbaby.com and riffraffbaby.co.uk websites only
• Cannot be applied to previous purchases
• Cannot be combined with other discounts or promotional offers
Valentine's Day Promo - 13 February 2026
• Free Mini Mate Bag Charms for every Sleep Toy purchased.
• Valid from Friday, February 13th, 2026, 12:00 AM AEDT to Monday, February 17th, 2026, 11:59 PM AEDT.
• Limit one free Mini Mate per Sleep Toy purchased.Cannot be combined with other offers.
• If Sleep Toy is returned, Mini Mate must also be returned or will be charged at $29.95.
• Not valid on previous purchases.
• Valid on our Australia website only at au.riffraffbaby.com
12 Days of Christmas Giving - 4 December 2025
Day 1: Refund an order
• This promotion runs from December 4th, 2025, 12:00am to 11:59pm AEDT.
• To enter: make any purchase from our official websites during the promotion period (one order equals one entry)
• One lucky winner will be selected at random from each of our 3 regional stores (Australia, USA, and UK)
• The winner will receive a full refund of their order value including shipping.
• The winner will be contacted via email within 48 hours of the draw.
• The refund will be processed to the original payment method.The prize is non-transferable and cannot be exchanged for cash.
Day 2: Christmas Dinner
• Valid for orders placed from Friday 5th of December 9am AEDT until 11.59pm AEDT only.
• Valid for orders placed from any of our 3 stores: Australia, United States and United Kingdom.
• 5 winners will be selected randomly. Prize pool and ratios. 3 on AUS store will receive $50 AUD each, 1 on UK £50 and 1 on USA $50 USD.
• Winner will be contacted via email within 48 hours and the vouchers will be sent digitally.
Day 3 & 4: Free Personalisation
Day 5: Advent Calendar
• This giveaway is valid until 6.00 AM - 11:59 PM AEDT Monday, 8th December 2025
• Winners will be selected and revealed on Tuesday, 9th December 2025
• Participants should be based in Australia and 18+ years old
• Prize pool does not exceed the value of $1000 AUD
• To enter the giveaway, participants must comment a number between 1-24 on the giveaway post
• This giveaway will be posted on Instagram, Facebook and TikTok, with winners split across the three platforms (All comments enter a single draw to be winners)
• Winners will be chosen randomly and will be notified via social media (direct message and tagged in stories) on the 9th December 2025, and must respond within 48 hours or risk forfeiture of the prize
• This promotion is in no way sponsored, endorsed, or administered by any social media platform.
• Personal information collected will be used solely for administering this promotion and will be handled in accordance with applicable privacy laws
Day 6: Charity Give Back
• For every Sleep Toy sold today, $10 AUD will be collected and donated to our three amazing charity partners around the world:
• Australia: @thenappycollective
• United States of America: @lilyshopefoundation
• United Kingdom: @actionforchildrenuk
Day 7: Gift wrapping ideas
Day 8: Santa Letter + Printables
Day 9: 12 orders topped up (elf on the shelf)
• This promotion runs on Friday 12 December 2025.
• Eligible orders must be: (a) placed on the Riff Raff Baby AU Store, (b) within the promotional period, and (c) delivered to an Australian address.
• 12 orders will be selected at random during two-hour increments throughout the promotional period.
• The total prize pool will not exceed $1000 AUDOne entry per order.
• Prizes will be added to winning orders before dispatch.Winners will be announced via Instagram & Facebook Stories on the day.
• Riff Raff may also contact winners directly via email or order confirmation if required.
• If an order is cancelled or returned for any reason, the prize will be forfeited.Prizes are not transferable, exchangeable, or redeemable for cash.
Day 10 & 11: Free Standard Shipping on all orders. No minimum spend.
Day 12: Win a Riff Raff bundle valued at A$270
• How to enter: Post your Santa Photo with #XmasRiffRaff on Instagram OR add your Santa photo in the comments on FB or TikTok
• By tagging your photos to enter the competition you also give Riff Raff permission to share the photos as part of our social media or emails
• Competition begins 6am Monday 15th December 2025 and ends 11:59pm AEST on Monday, 22nd of December 2025.
• The winner will be chosen on Tuesday, December 23rd, 2025The winner will be contacted by our team directly via social media DM
• Bundle includes: 1x Sleep toy, 1x Big Bestie, 1x Towel set, 1x Mini mate bag charm, 1x pram toy, 1x The Bedtime Book available from our current 6 characters.
• Total prize value: $268.70 AUD
• Prize cannot be converted to cash.
• 1 winner chosen across all entrants and at Riff Raff Baby’s discretion
Black Friday Cyber Monday - 26 November 2025
• Offer valid from November 26th 12PM until December 1st 11:59PM AEDT.
• To redeem this offer, add any product to your cart followed by your second item(s).
• The 50% discount will automatically apply to the lowest priced eligible item in your cart.
• Cannot be combined with other promotional codes, including referral codes.
• One discount per transaction.
• Returns will be refunded at the discounted purchase price.
• We reserve the right to cancel orders that do not comply with these terms.
15% off Big Besties - 20 November 2025
• Promotion period is November 20, 2025 at 7PM through November 23, 2025 at 11:59 PM AEDT
• This promotion applies to Big Besties products only.
• No code needed. Discount will be automatically applied at checkout to eligible items.
• This offer cannot be combined or stacked with any other discounts, promotions, codes, or offers
• Not valid on previous purchases
• Cannot be redeemed for cash or voucher
• One discount per customer.
Free Big Bestie Christmas Tees - 13 November 2025
• Complimentary Christmas cute tee included with any Big Bestie purchase (including Limited Edition characters)
• Christmas cute tee will be automatically added to your cart with qualifying purchase.
• Not valid for past purchases or retroactive application.
• Available while supplies last. Once stock is depleted, promotion ends.
• Cannot be combined with other offers.
Kinnder x Riff Raff Baby Giveaway - 16th of October 2025
• This giveaway is valid from Thursday 16th of October until 11:59 AEST Sunday 19th of October
• Participants should be based in Australia and 18+ years old
• Mystery mini will be chosen randomly and may not be the one featured in imagery
• Prize does not exceed the value of $500
• Winners will be chosen randomly and will be notified via social media direct message within 24 hours of selection and must respond within 48 hours or risk forfeiture of the prize.
• This promotion is in no way sponsored, endorsed, or administered by any social media platform.
• Personal information collected will be used solely for administering this promotion and will be handled in accordance with applicable privacy laws.
• Winner: Rachel L
Le Puree x Riff Raff Baby Giveaway - 5th of October 2025
• This giveaway is valid from Tuesday 30th of September until 11:59 AEST 5th of October 2025
• Prize does not exceed the value of $500
• Giveaway open to AU residents only
• Winners will be chosen randomly and will be notified via social media direct message within 24 hours of selection and must respond within 48 hours or risk forfeiture of the prize.
• This promotion is in no way sponsored, endorsed, or administered by any social media platform.
• Personal information collected will be used solely for administering this promotion and will be handled in accordance with applicable privacy laws.
• Winner: Jess K
Bandit's Birthday - Refund an order - 1st October 2025
• Promotion open worldwide to customers who received the promotional email
• Participants must make a purchase of any products on our website on October 1st, 2025, excluding gift cards. Each separate order placed equals one entry (multiple orders = multiple entries)
• Participants must be 18 years or older, or have parental/guardian consent
• Three (3) winners will receive a full refund of their qualifying order placed on October 1st, 2025
• Maximum refund amount capped at $500 AUD per winner
• Winners will be selected at random from eligible participants
• Winners will be contacted via email within three (3) business days of the promotion closing
• Winners will be announced on our website
• Prizes are non-transferable and cannot be exchanged for cash
• Riff Raff Baby reserves the right to verify purchase eligibility
• Winners: Tiffany S, Jessica T, Gloria P
Baby Soft Bears Basket Giveaway - 23rd September 2025
• This giveaway is valid from Tuesday 23rd of September until 11:59 AEST 28th of September 2025
• Participants should be based in Australia and 18+ years old
• Prize does not exceed the value of $500
• Winners will be chosen randomly and will be notified via social media direct message within 24 hours of selection and must respond within 48 hours or risk forfeiture of the prize.
• This promotion is in no way sponsored, endorsed, or administered by any social media platform.
• Personal information collected will be used solely for administering this promotion and will be handled in accordance with applicable privacy laws.
Riff Raff TV Giveaway - 12th September 2025
• This giveaway is valid from Tuesday 12th September 2025 until 11:59pm AEST, Friday 14th September 2025
• To enter, participants must follow the Riff Raff TV channel by the end of the promotional period.
• Entrants must be 18 years or over and Australian residents only.
• A total of 10 winners will be randomly selected to receive a prize valued at $180 AUD each.
• Each prize includes: $50 movie voucher, $50 Coles/Myer voucher, 1x Riff Raff Big Bestie, and 1 set of Riff Raff Shoe Charms - valued at $180 each.
• Total prize pool is valued at $1,800 AUD.
• Winners will be notified via direct message on social media within 24 hours of selection and must respond within 48 hours to claim their prize. Failure to do so may result in the prize being forfeited.
• This promotion is in no way sponsored, endorsed, administered by, or associated with any social media platform.
• Any personal information collected will be used solely for the purpose of administering this promotion and will be handled in accordance with applicable privacy laws.
• Winners: Liana Wilson, Andrea Rosas, Shanelle, Tash, Narelle Ball, Fiona Piper, Tegan Amy, Ash Provenzale, Moesha Gourlay, Jessica Ann Roberts
Snuggle Safari Giveaway - 14 August 2025
• This giveaway is valid from Tuesday 12th of August until 11:59 AEST 14th of August 2025
• Winners will be notified via social media direct message within 24 hours of selection and must respond within 48 hours or risk forfeiture of the prize.
• This promotion is in no way sponsored, endorsed, or administered by any social media platform.
• Personal information collected will be used solely for administering this promotion and will be handled in accordance with applicable privacy laws.
• Winners: Instagram (@briannaalouisee1 , @emmypeters_, @darne22, @kyaahmaay) and TikTok (@japatina, @amyclaireee, @georgiahdaley, @jesshume733)
TikTok - Win a Sleep Toy + Towel - 27 July 2025
• To enter, participants must post a TikTok video sharing their Riff Raff experience using the hashtag #TikTokMadeMeBuyRiffRaff by Sunday, July 27th, 2025, at 11:59 PM AEST.
• One winner will be selected based on creativity and relevance, and will receive one (1) Riff Raff Sleep Toy and one (1) Hooded Towel set,
with their preferred character and free shipping included.
• All videos and images submitted must follow safe sleeping guidelines.
• Participants must be 18 years or older.
• The winner will be announced on our social media and
on our website within five (5) days of the competition closing.This promotion is in no way sponsored, endorsed, or administered by TikTok.
• The total prize pool will not exceed $500 AUD.
• Winner: No winner selected, as all submitted videos during the competition period did not follow sleep safety guidelines.
Picnic Giveaway - 11 July 2025
• Giveaway runs 11 July 2026 – 17 July 2025 11:59 PM AEST
• Winners notified via DM within 24 hrs of close; respond within 48 hrs to claim or we’ll redraw.
• Entrants must be 18 or over and AUS residents. No purchase necessary.
• Personal info is used solely to administer this giveaway in line with privacy laws.
• This giveaway isn't associated with IG
• The total prize pool does not exceed $1,000
• Winner: Courtney Paine (@courtney_paine)
Refund an order - 1 July 2025
• Eligible orders must be placed between 7:00 PM AEST July 1st and 7:00 PM AEST July 2nd.
• Three (3) qualifying orders will be randomly selected and fully refunded (excluding shipping costs).
• Refunds will be issued to the original payment method only.
• Customers may place multiple orders; each order is treated as a separate entry.
• Only successfully completed and paid orders are eligible. Cancelled, refunded, or unpaid orders will be excluded.
• Refunds are not transferable or exchangeable for credit or alternative products.
• Winners will be contacted via email within 72 hours of the promotion ending, announced on our social media channels, and updated on our Giveaway page.
• Riff Raff Baby reserves the right to verify eligibility and disqualify fraudulent entries.
• Riff Raff Baby may modify or cancel this promotion at any time without notice.
• The total prize pool will not exceed AUD $2000
• Winners are: Grace W, Mikayla B and Kezza K













































