Riff Raff Ramblings — About Us

Here at Riff Raff we spend our days creating our beautiful sleep toys to bring to little ones all over the world! We place so much importance on early introduction, but what actually happens when this is done at birth or in those integral first months of a babies life? 

9 years ago, 3 country girls living in inner city Melbourne, became mums. Traipsing the streets of Coburg, with dogs that needed to be walked and kids that needed to sleep, they quickly started bumping into each other regularly.

We often have mums contacting us and asking how the Riff Raff & Co Sleep Toys compare to the Lulla Doll so I thought I would do up a quick summary.   There are a couple of things that Riff Raff Baby and the Lulla Doll have in common - one is that their primary objective is to support infants and toddlers to go to sleep and stay asleep longer and another is that they...

The Riff Raff Sleep Toy team attended our first ever expo event in late February and what a blast it was. During the occasional lull in the traffic we all went our exploring the Expo to see what other innovative and exciting products were in attendance. We thought you might like to see which were our top picks.

Babies from six months onwards experience some degree of separation anxiety as part of their normal development. It is thought that it is a result of increased mobility and independence and a developing realisation that they are physically separate from their primary carer

One common concern people have before purchasing our toy is ‘Why doesn’t it play all night?’  ‘Why does it not play all night?   This toy is not designed to ‘put your baby to sleep’.  We believe sleep and healthy sleep habits are a lifelong skill - a journey that starts as a tiny infant and goes on throughout adulthood.  

To mark Riff Raff & Co.’s second anniversary, let’s go back to where it all began with owner, Emma. She reflects back on how the business started, what it means to her and what she’s learnt along the way.

If you are reading this, your little one already has a bestie of their own. Now the question has come. Do you need a back up? The answer is YES!  

We get a lot of amazing reviews.  So if your bub is a bub who does not instantly fall in love with their Riff Raff & Sleep Toy it can be frustrating but it takes time for plenty of bubs. Lots of bubs don't warm to a comforter quickly - my own daughter Evie was one of them.  It takes time and above anything it takes persistance.  And it is worth it.  Even...

I knew I specifically wanted to start an e-comm store for lifestyle reasons before I knew my product.  I had quit my job post 3 years of mat leave and there were many moments between my resignation and my idea when I wondered -what if it never comes?!  

I AM MAD (not like angry-mad, more a bit crazy-mad) Sometimes I can seem a little mad.  I am pretty sure that is what my husband was thinking when I finally quit my job to make a sleep toy.  I had been on maternity leave for 3 years by that stage, so I don't think anyone was particularly surprised that I wasn't going back to my HR job.  We had...